"I don't think in individual blog posts — I build systems."
| Stage | Content Types |
|---|---|
| Awareness | Blog posts, SEO content, thought leadership |
| Consideration | Guides, comparisons, educational resources |
| Decision | Product-led content, case studies, demos |
"Heather balances storytelling and optimization in the most exquisite way. She is the epitome of a team player."
— Lynn Holmlund, VP of Marketing · Tripleseat
A contrarian take aimed at hospitality operators and event sales teams who over-index on social while leaving higher-intent channels underutilized. Built around a bold opening claim, real-world business implications, and a narrative arc from assumption to insight to action.
Read article →A timely, high-stakes POV piece connecting macroeconomic pressure to actionable strategy for hospitality and events operators. Positions the brand as a trusted voice during uncertainty — not just a vendor, but a strategic partner.
Read article →Turns an overlooked operational detail into a compelling business insight. Story-driven structure with a clear connection between concept and revenue impact — differentiating brand voice while reframing a common feature as a strategic advantage.
Read article →A long-form, search-optimized guide targeting mid- to bottom-funnel keywords. Structured for readability and SEO — clear headers, keyword alignment, and balanced education with subtle product positioning. Cornerstone for internal linking and topic authority.
Read article →A definitive reference guide for hotel operators searching for performance benchmarks. Targets high-intent, evergreen search queries and supports ongoing organic acquisition with structured, skimmable content designed for featured snippet capture.
Read article →Timely, high-utility campaign content built to capture seasonal search demand at peak revenue moments. Skimmable list format optimized for quick consumption and sharing, anchoring a broader holiday content push.
Read article →Connects operational pain — missed leads, manual follow-up, lost revenue — directly to automation features inside the platform. Leads with the customer's problem, not the product pitch. Structured to support pipeline generation and sales enablement.
Read article →Reframes automation from an operational efficiency play into a direct revenue driver for events teams. Connects product capability to measurable business outcomes, supporting both acquisition and sales enablement at the bottom of the funnel.
Read article →Conversion-focused web copy positioning the platform for restaurant operators. Balances clarity and persuasion — aligning product features to audience pain points while guiding visitors toward a demo or trial action.
See page →A data-driven handbook for high-growth venues featuring benchmarks, trend analysis, and actionable growth blueprints. Designed as a premium gated asset to drive lead capture and support demand generation at the top of funnel.
See eBook →An educational guide connecting a product feature to strategic venue operations. Bridges technical capability with business value — designed to educate prospects mid-funnel and accelerate product adoption among existing customers.
See eBook →A narrative case study built around a recognizable hospitality brand. Structured to move a skeptical buyer toward confidence — real outcomes, real context, positioned to support both sales enablement and organic credibility.
See case study →Feature articles for Tripleseat's branded print magazine distributed to hospitality professionals nationwide. Combines brand journalism with industry insight to deepen relationships with existing customers and reinforce brand authority.
Read magazine →Long-form editorial content spanning hospitality trends, operator spotlights, and industry strategy. Designed to position Tripleseat as the definitive resource for the events and hospitality community beyond the product itself.
Read magazine →