About
Growth operator.
Growth operator.
Systems thinker.
Content builder.
I'm a B2B SaaS content marketing leader with a track record of building content systems that connect SEO and AI optimization, product storytelling, and demand generation into measurable pipeline. At Tripleseat, I owned content strategy end-to-end — from SEO architecture and editorial planning to product launches, gated ebooks, case studies, and in-product messaging.
What makes my approach different is that I don't think in individual pieces — I build systems. Repeatable workflows, scalable frameworks, AI-assisted production pipelines, and optimization loops that compound in value over time. I did this as the sole content person on a 14-person marketing team — which means I've owned strategy and execution simultaneously, not one or the other. I'm looking for my next challenge: a Content Marketing Manager or Growth Content Manager role where I can bring that same systems-thinking and hands-on execution to a team ready to scale.
The companies that win won't be the ones producing the most content. They'll be the ones producing the most useful content — and knowing the difference.
Tripleseat ranking first in Google AI Overview.
For the query "software to increase private event revenue for restaurants" — a high-intent commercial search. This is what content optimized for both SEO and answer engines looks like in the wild.
Heather balances storytelling and optimization in the most exquisite way. I appreciate her curiosity and skills in the ever-evolving SEO landscape to ensure the brand stands out. From building a content strategy to crafting assets like ebooks, blogs, or pithy infographics, Heather ensures that CTAs speak to the target audience and drive action. She is the epitome of a team player — she navigates the needs of business partners ensuring business alignment, strong collaboration, and positive energy.
— Lynn Holmlund, VP of Marketing at Tripleseat