HEATHER
Apse
B2B SaaS Content Marketing Leader
SEO → AEO/GEO Content Engines That Drive Pipeline
✦ Available for hire ✦
About

The strategist
behind the system.

Heather Apse

I'm a B2B SaaS content marketing leader who builds content systems that do more than fill a blog calendar. I connect SEO and AI optimization, product-led storytelling, and demand generation into a single scalable engine — and I bring both the strategic architecture and the hands-on execution to make it work.

Currently open to
Head of Content / Content Marketing Leader roles
Fractional content leadership engagements
Advisory, consulting & project-based work

Skills & expertise

Content Strategy & Editorial Systems
  • B2B SaaS content strategy
  • Editorial planning & content operations
  • Content governance & lifecycle planning
  • SEO → AEO/GEO optimization
  • Messaging architecture & narrative development
  • Modular / scalable content systems
Artificial Intelligence in Content
  • AI-assisted ideation & drafting
  • Prompt engineering for marketing workflows
  • AI + human editorial workflows
  • AEO/GEO readiness & optimization
Digital Marketing & Demand Generation
  • Multi-channel content marketing
  • Funnel-based content strategy (TOFU → BOFU)
  • Campaign development & execution
  • Organic growth strategy (SEO + AI discovery)
  • Conversion-focused content optimization
  • Thought leadership & brand positioning
Analytics & Performance
  • Content performance tracking
  • SEO analytics & keyword performance
  • Pipeline attribution (content → revenue)
  • A/B testing & leadership reporting
Customer Experience & Product Alignment
  • Product-led content strategy
  • Customer journey mapping
  • UX writing / in-product messaging
  • Voice of Customer (VoC) integration
  • Lifecycle content (onboarding, retention, expansion)
Project & Content Operations
  • Cross-functional project management
  • Content workflow design & optimization
  • Stakeholder management
  • Editorial calendar ownership
  • Freelance & agency management

Tools

Content & CMS
WordPress HubSpot CMS Grammarly Canva
SEO & Analytics
GA4 Search Console SEMrush Ahrefs
Marketing & CRM
HubSpot
AI & Productivity
ChatGPT Claude Generative AI tools
Project Management
Asana Trello Monday.com
"

Heather balances storytelling and optimization in the most exquisite way. I appreciate her curiosity and skills in the ever-evolving SEO landscape to ensure the brand stands out. From building a content strategy to crafting assets like handbooks, blogs, or pithy infographics, Heather ensures that CTAs speak to the target audience and drive action. She is the epitome of a team player — she navigates the needs of business partners ensuring business alignment, strong collaboration, and positive energy.

— Lynn Holmlund, VP of Marketing at Tripleseat

Ready to build something that actually converts?
Open to full-time roles, fractional leadership, and consulting engagements.
Get in touch →