I'm Heather Apse — a content marketing leader building high-performing systems for B2B SaaS. I bring content optimization, storytelling, and product-led strategy that connect to measurable business outcomes.
See my work →A contrarian take aimed at hospitality operators and event sales teams who over-index on social while leaving higher-intent channels underutilized. Built around a bold opening claim, real-world business implications, and a narrative arc from assumption to insight to action.
Read article →A product-led content piece that connects operational pain — missed leads, manual follow-up, lost revenue — directly to automation features inside the platform. Leads with the customer's problem, not the product pitch.
Read article →Timely, high-utility campaign content built to capture seasonal search demand at peak revenue moments. Skimmable list format optimized for quick consumption and sharing, anchoring a broader holiday content push.
Read article →Heather balances storytelling and optimization in the most exquisite way. I appreciate her curiosity and skills in the ever-evolving SEO landscape to ensure the brand stands out. From building a content strategy to crafting assets like handbooks, blogs, or pithy infographics, Heather ensures that CTAs speak to the target audience and drive action. She is the epitome of a team player — she navigates the needs of business partners ensuring business alignment, strong collaboration, and positive energy.
— Lynn Holmlund, VP of Marketing at Tripleseat